Product Marketing Manager

What you will do in this role:

• Develop, edit and review compelling product content in various forms. The content forms can include launch or product feature blog posts, website copy, whitepapers, emails, and other relevant product content.
• Co-ordinate go-to-market launch content for new products and new versions.
• Develop thought-leadership content that positions our products and our emerging technologies as influential and significant with the industry.
• Become an expert with our product features, use cases, and differentiators, with the option to specialize deeply in one product area.
• Craft content for the sales team including brochures, data sheets, playbooks, and slide presentations.
• Develop messaging for each of our product and solution offerings and, where relevant, for trade shows that we attend.
• Conduct market research on our competition that focuses on their marketing strategies, content and products.
• Research industry trends and help keep our products relevant.
• Ensure that our product content aligns with our target audience.
• Assist with planning and reporting as needed.
• Help create and maintain competitive analysis.
• Incorporate SEO strategies into your copy.
• Work collaboratively with the team to develop multimedia content like videos and podcasts.

What you will bring to this role:

• University degree (or college diploma)
• 5+ years experience as a product marketing manager or similar role combining technical and communications skills
• Technology company experience is preferred
• Practical experience working with Development, DevOps, Engineering, Networking, Security, or Software/Cloud/Solution Architecture
• Excellent writing & editing skills
• English proficiency is a must (C2 Level)
• Proven writing experience including a portfolio of published work
• Experience writing with SEO keywords
• Working knowledge of Google Workspace (Google Docs, etc.)
• Ability to work in fast-paced, global remote work environment
• Excellent communication, interpersonal skills and attention to details & deadlines
• Ability to work under pressure and to easily flow with changes to priorities and projects
• Ability to work independently and as part of a team in a high-performance organization

Bonus:

• Experience working in an agile project management environment.
• Experience working with cyber security and load balancing products.

The Position

• This is a full-time position, for candidates located in Croatia and Bosnia