Marketing Lead


Puno radno vrijeme
Rok prijave
još 4 dana

O kompaniji

Rolla is a forward-thinking health and fitness startup on a mission to redefine personal health and fitness experiences. Our innovative apps, Rolla One and Rolla World, cater to a diverse audience, providing extensive tools for fitness tracking, health monitoring, and diet management while aiming to ‘level up’ individuals to be their best selves.

Opis posla

As the Marketing Lead at Rolla, you will be pivotal in steering our journey from seed stage to Series A and beyond. We seek a seasoned, multifaceted marketing leader who excels in managing comprehensive marketing strategies and is particularly adept at leveraging influencer partnerships and community building.

Key Responsibilities:
  • Develop and implement robust marketing strategies to enhance brand recognition and accelerate user acquisition;
  • Lead the ambassador program, strategically engaging influencers and health advocates to grow their communities within Rolla;
  • Intensive collaboration with the product team to:
  • Ensure marketing strategies are seamlessly integrated with product development, focusing on user feedback and market trends;
  • Coordinate product launches and updates, creating marketing campaigns that highlight new features and benefits;
  • Use data-driven insights to inform product enhancements and user experience improvements;
  • Execute and refine performance marketing tactics, including SEO, SEM, and social media campaigns, to target key demographics;
  • Manage and optimize marketing budgets, continuously measuring and reporting on campaign performance and ROI;
  • Direct PR and communications efforts, crafting compelling narratives that resonate with Rolla's target audience;
  • Build, mentor, and lead a dynamic marketing team, fostering a culture of creativity and results-driven performance;
  • Stay informed of industry trends and competitor strategies to ensure Rolla maintains a competitive edge.


  • Minimum 5 years of experience in a senior marketing role, ideally in a health and fitness or tech startup environment;
  • Proven track record of achieving significant marketing milestones in marketing leadership roles, such as for example doubling user base, substantial YoY revenue growth, or successful brand positioning in competitive markets;
  • Strong experience in building and managing influencer relationships and community-driven marketing initiatives;
  • Deep understanding of performance marketing, including SEO, SEM, and targeted social media advertising;
  • Demonstrated expertise in PR and communications, with a history of impactful brand storytelling;
  • Data-driven approach to marketing, with skills in using analytics to inform strategies and decisions;
  • Fluent in English, both written and spoken;
  • Exceptional leadership skills with experience in mentoring marketing teams.

Dodatne Informacije

What We Offer:
  • Collaborative and innovative work environment fostering creativity and excellence.
  • Additional 5 bonus days of Paid Time Off for non-smokers.
  • Employee Stock Options in addition to monthly salary.
  • Paid education program for personal and professional development.
  • Well-being program promoting resilience and wellness.
  • Earn points by actively using the Rolla One application and exchange them for reduced work hours, up to 2 hours per day.

*Note: Candidates meeting the job requirements will be contacted for further consideration.
*Please note that salary ranges are indicative and may vary based on factors such as candidate experience, location, industry, and specific skills!

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