Iskustvo
Junior, Medior, Senior
Angažman
Puno radno vrijeme
Rok prijave
još 28 dana
O kompaniji
Railsware is a product studio. Since 2007, we have shaped our craft in product management, engineering, design, and marketing. Now, we apply it to both solutions for clients and our own products.
Clients hire us to build and implement an entire product strategy, from the ground up. Among others, we have helped Calendly and BrightBytes turn from small startups into multi-million-dollar companies.
Railsware products are the next step in company evolution. We have applied the best product development practices to create our own solutions. Today, Mailtrap and Smart Checklist for Jira have over 600K users and generate over $1M of annual recurring revenue.
At Railsware Ideas Incubator, you can invent and develop new products within a creative ecosystem. A strong team of experts supports the product from idea to extensive growth.
People feel great here. On average, a Railswarian stays in the company for around 6 years. We support our team with outstanding benefits and a remote working culture.
Railswarians demand a lot of themselves first of all. We look for people with high potential who are ready to evolve in multiple directions. The right hires shape a team of A-players to learn from each other and evolve together.
Opis posla
Your responsibilities
- Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings
- Own product positioning & messaging, distilling complex data-integration capabilities into clear, differentiating narratives for technical and business audiences
- Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
- Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
- Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
- Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys
- Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers
Kvalifikacije
Your skills
- 2+ years of experience in product marketing for B2B SaaS products
- Fluent in English, both written and spoken
- Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
- Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
- Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
- Experience in creating go-to-market strategies
- Familiarity with customer-insight methodologies (JTBD, interviews, surveys)
- Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
- Excellent communication and presentation skills
Dodatne Informacije
Would be a plus
- Proficiency in marketing analytics, ETL, and data-integration tools
- Familiarity with PLG motions, usage-based pricing, and community-led growth
- Proficiency with GTM
- Experience launching PPC Campaigns via Google Ads and LinkedIn Ads
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