B2B Marketing Specialist

What you’ll do

• Create and shape high-quality content for different stages of the sales funnel, including case studies, blog posts, whitepapers, LinkedIn content, presentations, and other client-facing materials
• Develop tailored marketing assets that help our team communicate Klika’s value clearly and effectively
• Research target industries, buyer personas, competitors, and market trends to support stronger positioning and more relevant messaging
• Help build and improve lead generation and lead nurturing activities through email campaigns, newsletters, content offers, and other digital channels
• Support digital marketing efforts across platforms and tools, including campaign setup, ads, analytics, reporting, and optimization
• Track campaign performance, analyze key metrics, and turn insights into actionable recommendations
• Work closely with internal teams to translate technical capabilities into compelling, client-focused messaging
• Contribute to brand visibility through webinars, events, thought leadership, and other market-facing initiatives
• Use modern marketing tools, automation platforms, analytics solutions, and AI tools to improve efficiency and performance
• Plan and execute B2B marketing campaigns aligned with the company’s commercial goals

What we’re looking for

• 3+ years of experience in B2B marketing, preferably in tech, software, or digital services
• Excellent writing and storytelling skills, with the ability to create content for a professional B2B audience
• Strong understanding of sales processes, lead generation, buyer journeys, target audiences, and marketing funnel
• Broad understanding of different content formats and how they support awareness, engagement, and conversion
• Hands-on experience with digital marketing tools, campaign execution, reporting, and performance optimization
• Strong understanding of reporting dashboards, analytics tools, and online advertising platforms
• Familiarity with CRM systems, marketing automation platforms
• Confidence working with data, measuring results, and making informed decisions based on insights
• Solid understanding of LinkedIn and other relevant B2B communication channels
• Comfort working with technical topics and turning them into clear, relevant, business-oriented messaging
• A proactive mindset and the ability to manage multiple priorities in a dynamic environment
• Experience with SEO/SEM and paid campaigns
• Experience using AI tools in content production, research, or campaign workflows

Who you are

• Curious, and resourceful
• Creative, while also structured and data-driven
• Agile and comfortable switching between strategy and execution
• Goal-oriented and accountable
• Collaborative and confident working across teams
• Detail-oriented, organized, and able to move things forward independently

Why join Klika?